Commercial advisory related to Difficult Markets

Andrzej Minkiewicz

I am a marketer, journalist, and enthusiast of effective communication and storytelling. With 20 years of experience, I have worked both in a large advertising agency and as an independent marketer/freelancer.

I have coordinated dozens of advertising campaigns, written numerous articles, conducted interviews, and managed large PR projects. For the past few years, I have been a part of the Popowski Advisory team, providing communication and PR support to the company’s clients.

My professional journey began in banking, but I quickly realized that combining my economic education with a humanistic nature would be better suited to the world of creativity, writing, and creation. I gained marketing experience working for several years in advertising agencies. As an account manager, I was involved in co-creating advertising strategies and coordinating campaigns for various brands, including Simplus, Peugeot, Philips Lighting, PKO, and MK Cafe.

I co-founded Easy Travel, a travel agency specializing in organizing trips to Greek islands. As the marketing director, I was responsible for the brand’s image and promotion.

I developed the communication concept and led marketing and PR activities for the unique sailing expedition of the yacht POLONUS, commemorating the 100th anniversary of Irish explorer Sir Ernest Shackleton’s journey. I wrote articles, conducted interviews, managed social media activities, and organized promotional events throughout Poland. I conceptualized and executed a special meeting between Polish sailors and Shackleton’s granddaughter in Plymouth, England.

I created and led all promotional activities for the yacht paint manufacturer Teknos-Oliva in Gdynia.

I am the founder and organizer of the only sailing film festival in Poland and one of the few in the world, JachtFilm. The festival has been held since 2011 and has editions in several cities in Poland. JachtFilm is a recognized brand among sailing, sea, and outdoor enthusiasts.

I love storytelling and believe it is still underrated despite its immense potential in brand building. I adhere to the motto of American journalist and writer James Gleick: “When information is cheap, attention becomes expensive.”

Andrzej Minkiewicz