It is quite hard to find a clear definition of the term In the local business press. In international practice they talk about. “Emerging markets” or “taught markets.” Sometimes the industry uses also “demanding markets” but rather it relates to the product and its specificity in the overall relationship between supply and demand than any particular country.
If we look at the last ranking “Doing Business” published by the World Bank, it is easiest to do the business in Singapore and most difficult market is Eritrea. This ranking is helpful in determining the possible expansion of exports and investment in the country. Remember, however, that it mostly takes the account of local legal conditions, regulations which facilitate the establishment of the company, the tax system, the degree of market liberalization – in short, the conditions for the conduct of local business.
To a much lesser extent, the report “Doing Business” touches such issues as cultural differences, the experience of countries in cooperation with each other or the expectations of the exporter or investor for the market. This report does not indicate the difficult or easy market for, say, an exporter of cardboard packaging from Pszczyna. A country that for one company would seem easy to export development for another one may be out of reach.
Besides – the countries that are rather less popular among Polish companies, such as Algeria, Morocco and Madagascar are far more open to partners from France. From the point of view of the Pole they are so demanding but the Frenchman probably not say in such a way. This is due to the relationship of the former colonial French empire. In conclusion – emerging markets is a term that should be considered from the perspective of a particular trader in a specific country.